Branding your own company.

Creative Direction & Design / Broad

A longtime partnership. A totally new venture. We knew our truth: BROAD is synonymous with bold.

And we had the vision: create a system that felt bright yet gritty, clean yet layered, and resilient yet energizing. Pump electricity through the brand with a saturated color palette with red at its core. Balance femininity with edgy metal blackletter. Mix typefaces to reflect the pairing of our personalities and professional range.

We know things are better when there are more minds in the mix, so we brought in design support from the eloquent and insightful Jeremie Wimbrow to help bring this vision to life—and also to truly tell us when we’ve gone too far. While working with her, we did not miss an opportunity to have fun with illustrations that have deep meaning, yet also no meaning at all.

Curious about Broad? Read the origin story of this bold baby.